The profound mysteries of creative thought have long intimidated the world's finest brains. How do you measure the imagination? How do you quantify an epiphany? These daunting questions led researchers to neglect the subject for hundreds of years. In Jonah Lehrer's ambitious and enthralling new bo[...]

The first book to use the unexpected discoveries of neuroscience to help us make the best decisionsSince Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the minds bl[...]

DescriptionABOUT THE BOOKNew York Times bestselling author Jonah Lehrer has produced another bestseller-this time focusing on the creative mind. His book, Imagine: How Creativity Works, was released on March 18, 2012. According to MarketWatch.com, by April 8 it was number one on the NYT bestseller l[...]